How I Designed a Powerful Logo for Bac Dubh’s Rewilding Dream

Primary logo featuring bold typography and clean design, representing the rewilding project in Wester Ross, Scotland.

Powerful Bac Dubh Logo Design

Introducing Bac Dubh


Introducing Bac Dubh
Bac Dubh, a rewilding project in Poolewe, Wester Ross, needed a visual identity to reflect its ethos of heritage, nature, and community. Creating a powerful Bac Dubh logo design was an exciting challenge.

Bac Dubh is a rewilding project located in the picturesque village of Poolewe, Wester Ross. Spanning 92 acres of peat bog and steep hillside, Bac Dubh is a haven for nature, people, and climate recovery. Purchased in January 2024, the land is now part of the Northwoods Rewilding Network, a Scotland-wide initiative promoting ecological restoration.

With a vision to restore thriving wetlands, regenerate woodlands, and foster flourishing wildlife. Bac Dubh is also deeply connected to its community. Its Gaelic name, meaning “dark moss,” with potential Norse ties referencing the “cliff,” reflects the area’s unique cultural and environmental heritage.

Creating the logo for Bac Dubh was about capturing its essence—a balance of ecological restoration, historical depth, and community connection.

Bac Dubh logo applied on a sample background, demonstrating its versatility and visual appeal.

Understanding the Brand

How I Approached the Powerful Bac Dubh Logo Design

The design of Bac Dubh’s logo needed to embody its ethos: rewilding for a better future, connecting people with nature, and celebrating heritage. The logo had to reflect these ideals while being versatile and memorable. It was essential to ensure the logo would resonate with Bac Dubh’s diverse audience, from locals to conservation enthusiasts.

Logo (green)applied on a sample background, demonstrating its versatility and visual appeal.

The Design Process

Symbolism and Simplicity

The logo incorporates clean, organic shapes to reflect Bac Dubh’s connection to nature and its rewilding mission. A modern yet grounded typeface conveys the project’s forward-thinking vision while maintaining a timeless feel.

Versatility

Recognising the varied contexts in which the logo will appear, alternative versions were created. These ensure the logo is effective and consistent, regardless of the background or platform.

Structure and Clarity

A logo’s success often hinges on its structure and clarity. For Bac Dubh, I established:

  • Clear Space: A defined area around the logo ensures it remains visually distinct and uncluttered in every application, from social media to print materials.
  • Scalability: Designed to retain its clarity and recognisability, the logo works seamlessly whether displayed on a small profile picture or a large banner.
Bac Dubh logo, in red, applied on a sample background, demonstrating its versatility and visual appeal

The Result

The Bac Dubh logo is more than a design—it’s a visual identity that tells a story.

It reflects the harmony between nature and people, the heritage of Wester Ross, and the project’s commitment to ecological restoration.

Reflections – Powerful Bac Dubh Logo Design

Designing the Bac Dubh logo was a meaningful journey. By aligning every design element with the project’s values, I created a logo that resonates with Bac Dubh’s purpose and audience.

For regular updates and to learn more about Bac Dubh’s inspiring rewilding efforts, follow them on Facebook or sign up for their quarterly newsletter.

Bac Dubh primary logo featuring bold typography and clean design, representing the rewilding project in Wester Ross, Scotland.
Bac Dubh alternative logo (white) designed for use on darker backgrounds, showcasing the brand's adaptability and connection to nature.

Graphic Design by Mandy Elizabeth Rush

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