Designing the Adventure First Aid Website for James Savage of Savage Wilderness
HOMEPAGE
By Mandy Elizabeth Rush
When James Savage of Savage Wilderness approached me to design the website for Adventure First Aid, I knew I was in for an exciting project. Renowned for its adventurous spirit and deep connection with the great outdoors, needed a website that reflected both the brand’s ethos and its commitment to safety and education. This journey allowed me to blend creativity, functionality, and my passion for web design into a cohesive and dynamic online platform.
Understanding the Client’s Vision: Website Design
The first step in any design project is understanding the client’s vision. James Savage had a clear idea of what he wanted. He aimed to create a platform that not only offered essential first aid training but also resonated with clients who value preparedness and safety. It was important to create a website that was user-friendly, informative, and visually captivating.
Creating a User-Centric Design
With a focus on adventure and safety, the website needed to be easy to navigate. Users should be able to find courses, information, and contact details with minimal effort. I adopted a clean, intuitive layout that allows visitors to easily explore what Adventure First Aid has to offer. This included:
- Clear Call-to-Actions (CTAs):
- CTAs were strategically placed to guide users towards booking courses, learning more about services, and reaching out for further information.
- Engaging Visuals:
- I incorporated vibrant images that reflect the spirit of adventure and the importance of first aid. These visuals play a crucial role in drawing users into the content and creating an emotional connection.
- Mobile Responsiveness:
- Knowing that many users may be accessing the site while on the go. It was essential to ensure the design was responsive and accessible across all devices.
Incorporating Adventure and Safety
One of the key challenges was balancing the themes of adventure and safety. The colour palette, typography, and imagery had to evoke a sense of engagement while still conveying the seriousness of first aid training. I chose bold, energetic colours that convey vitality and readiness.
Highlighting Courses and Services
Adventure First Aid offers a variety of courses tailored to different levels of experience and environments. It was crucial to present this information in an organised and engaging way. I designed a dedicated course section, complete with easy-to-read descriptions, course durations, and booking options. This approach makes it simple for users to find the right course and take the next step towards becoming prepared for any circumstance.
A Collaborative Experience
Working with James Savage was a collaborative and insightful experience. His knowledge of the outdoor industry and passion for safety were evident throughout the process. Together, we ensured that the website was not only visually appealing but also a true reflection of what Adventure First Aid stands for. Empowering individuals to venture safely into the wild with the knowledge and skills they need to stay safe.
Did I mention I took all of the staff photos and most of the other images on the new website?
mandy elizabeth rush
Final Thoughts
Designing the Adventure First Aid website for James Savage and Savage Wilderness was a rewarding journey. It allowed me to combine my love for design with my appreciation for the great work of the company. The result is a website that I hope captures the spirit of adventure while providing a valuable resource for those looking to enhance their first aid skills.
You can check out the finished product at Adventure First Aid and see how the website brings James’ vision to life.
I’m proud to have been a part of this project and look forward to seeing how it helps outdoor enthusiasts prepare for their next adventure.
mandy elizabeth rush
Cost of a new website?
Costs as cheap as £500. Most simple websites designed by me are less than £1000.